References

3G Capital, magicians of the consumer industry, need to learn a new act. (2017, November 09).              Retrieved April 23, 2018, from https://www.economist.com/news/business/21731179-investment-      firms-main-propscheap-debt-and-stable-demand-big-foods-productsare-wearing

Advertising Age. (n.d.). Advertising spending of The Kraft Heinz Company in the United States          from 2014 to 2016 (in million U.S. dollars) . In Statista - The Statistics Portal. Retrieved April          24, 2018, from https://ezproxy.chatham.edu:4716/statistics/350602/us-ad-spending-of-kraft-            foods/.


Baskin, B., & Gasparro, A. (2018, February 12). Kraft Heinz Made Its Factories Really Efficient.            Now It Has to Sell Bologna. Retrieved April 23, 2018, from https://www.wsj.com/articles/kraft-          heinz-made-its-factories-really-efficient-now-it-has-to-sell-bologna-1518453435


Gomes-Casseres, B. (2018, March 19). What the Big Mergers of 2017 Tell Us About 2018.                       Retrieved April 23, 2018, from https://hbr.org/2017/12/what-the-big-mergers-of-2017-tell-us-             about-2018


Kraft Heinz. (n.d.). Retrieved April 23, 2018, from http://www.kraftheinzcompany.com/


Kraft Heinz Fortune 500. (n.d.). Retrieved April 23, 2018, from http://fortune.com/fortune500/kraft-      heinz/


Macagno, T. (n.d.). Corporate Social Responsibility. Lecture presented at BUS105 Class in Chatham     University, Shadyside.


Pomranz, M. (2017, December 05). Kraft Heinz Releases First Corporate Social Responsibility              Report. Retrieved April 23, 2018, from http://www.foodandwine.com/news/kraft-heinz-                      corporate-responsibility 




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Emily Howe Tyler Peyman Dillon Dugan Austin Ferris Will Petraglia Kraft Heinz is an American grocery manufacturing and processing cong...